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Real Estate,
Entertainment & the Emerging Chinese Middle Class: Fun Times Ahead
Monday, June 6, 2005
Left to Right: William Collier (KYL),
Mary Barton (Barton Group), Lee Lanselle (Spkr) |
Lee
Penn Lanselle, General Manager, Asia Parks Limited, discussed the
entertainment real estate market in China before a fascinated group of
business executives in Long Beach on Monday, June 6, at the offices of
Keesal, Young & Logan. Lanselle explained the increasing importance of
entertainment venues in Chinese real estate development, Entertainment
can be a source of differentiation in an otherwise humdrum, look-alike
retail shopping center. More and more savvy Chinese consumers look for
a good experience while shopping, especially to satisfy a growing
child's appetite for thrills. |
| In China today,
theme parks are being built or rejuvenated, Las Vegas look-alike hotels
are being built, and hundreds of millions of Chinese are eager to spend
their money on U.S.- generated entertainment. Lanselle explained that
the Chinese government is looking for ways to improve "quality of life,"
and theme parks are one mechanism they approve. |
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